Update on Middlechild Runs GB for Alzheimer’s Society – Half Way Point

We’re running the length of the country for Alzheimer’s Society because of the support they offer dementia sufferers.

The most physically demanding of all the proposed events started on Saturday, April 7th, 2018, when we began our attempt to each run a whopping 811 miles (1305km) in just 36 weeks: The exact road-running distance between the most northerly point of the UK, John O’Groats in Scotland, to the most southerly point, Land’s End in Cornwall.

We are now at the half way point of the challenge,

18 weeks gone and 18 weeks to go.

David is out in front with a whopping 372 miles – if he was actually making the journey from John O’Groats he would be the first to cross from Scotland into England and would now be approaching Penrith, in the Lake District. 

Andrew with 288 miles would be by Rommanobridge, only 65 miles away from crossing into England!

Followed closely by Dan with 276 miles who would be at Kirknewton.

Well done guys, an absolutely sterling effort! Keep it up.

 

You can follow their day to day progress on Instagram (@MCPrunsGB)

Please donate if you can, to give them further motivation to continue with this gruelling challenge.

Click here for our Just Giving Page to donate.

The Alzheimer’s Society’s National Dementia Helpline offers information, advice and emotional support to people affected by dementia. Their 3,000 services across England, Wales and Northern Ireland offer information, care and support to people with dementia, their families, friends and carers.

We think this is an extremely worthwhile cause for us to support and if we can raise £5000 from taking on this challenge (to put towards our £10K target for the year) we will be able to support the Alzheimer’s Society manage the impact and subsequent difficulties that a diagnosis will have on an individual and their family. Thank you for your help. 

Middlechild sets up digital arm

We have launched a digital department, to expand the range of services we can offer our clients, led by Executive Digital Consultant, Matt Ralph.

Matt was most recently an assistant digital commissioning editor for BBC Factual, where he was responsible for projects including the David Attenborough-fronted Plastic Watch and BBC3’s Broadcast Digital Award-winning short-form doc Ambulance. Previously he spent over two years helping steer BBC3 from a linear channel to an online-only service, helping to develop its social media and mobile-first presence. He has also created short-form content for the likes of Hearst Magazines, Virgin Media, Nissan and All 4.

“The digital landscape excites me as a precinct that breaks many rules, and at the same time reinforces others,” he said. “Each year the importance of digital grows, and each new generation has greater expectations for content.”

Middlechild managing director David Sumnall says that “Digital is the fastest growing area of the industry and it would be remiss of us not to move into that space,” he added.

BRAND NEW SERIES – Saving Britain’s Wildlife starts 22nd Aug

Our brand new series starts 22nd Aug at 19:00 on Quest Red.

Filmed over six months we meet the everyday heroes that go above and beyond to rescue trapped, sick and injured animals from deadly situations.

Saving Britain’s Wildlife follows the RSPCA in their battle to protect nearly a thousand different species of wild animals fighting for survival in the dwindling wild spaces left by our expanding urban jungle.

We witness the dramatic rescues of wildlife in danger, including a goose impaled with a crossbow bolt through the neck and a deer trapped upside down between two walls. We follow the twists and turns of their rehabilitation and watch the emotionally charged moments they are released back into the wild.

You can find Quest Red on the following platforms:

  • Freeview channel 38
  • Sky channel 149
  • Virgin Media channel 215
  • YouView (BT TV / TalkTalk TV / Plusnet TV ) channel 38
  • EE TV channel 38
  • Freesat channel 169
  • Online: TVPlayer.com 

Also the shows will be available to view on https://www.questod.co.uk/ 

The Dog Rescuers – Africa Special TX 14th Aug, 8pm on C5

In this special episode of ‘The Dog Rescuers’, we join Inspector Anthony Joynes as he takes his dog-rescuing skills to Malawi. This isn’t the first time Anthony’s visited the country; Series 2 of ‘The Dog Rescuers’ saw the Merseyside-based inspector fly out to lend a hand to the Lilongwe Society for the Protection and Care of Animals (LSPCA), the RSPCA’s sister charity. It was an emotional experience, and Anthony jumped at the chance of going back, this time with RSPCA vet Riaz Rhemu.

The episode follows Anthony and Riaz as they rescue a roadside stray, go undercover to investigate the illegal puppy trade, help out at an open-air surgery on World Spay Day and vaccinate an astounding number of dogs against rabies. Conditions are very different from those the pair are used to in the UK but there’s no time to waste so it’s all hands on deck. Can Riaz and Anthony cope or will the experience prove to be too much?

The Dog Rescuers book – out now!

The Dog Rescuers book is out now – available to buy on Amazon, and in store at Asda & WH Smith.

Order your copy here today!

 

As a nation, we’re big fans of man’s best friend. Nearly a quarter of all British homes own a dog. Sadly, not all of them receive the love and care they deserve and some dogs are neglected or, worse, abused. Enter The Dog Rescuers.

Every day, these dedicated and passionate RSPCA inspectors – like Anthony Joynes – contend with dog owners’ abandonment and misuse of their pets, and spring into action on behalf of dogs in trouble, returning them to health, happiness and a loving new home.

This collection of heartbreaking but ultimately heartwarming tales follows the likes of puppy Clover, who suffered damage to her face and lips, and Flint, the Lurcher who’d been used for badger baiting and lost most of his tail. When all seems lost, the RSPCA’s dog rescuers are on hand, providing vital support to get Clover, Flint and friends the help they need and into forever families so that they don’t just survive, they thrive.

 

New artwork to celebrate middle children!

We commissioned a new piece of artwork to celebrate all of the middle children of this world!

Thank you so much @needledesign