We loved working with the fantastic Siân Lloyd on a TV and digital campaign to raise funds for Christian Aid Week 2021. The campaign tackles the climate crisis which affects us all but often impacts those living in the developing world the most. The campaign features a grandmother called Rose from Kitui in Kenya, who remembers when the rains were reliable as a child and now must deal with temperamental weather patterns that are negatively impacting on her and her communities’ access to food and clean water. It was fantastic to have Siân fronting the campaign as her experience as the UK’s longest-serving weather forecaster means she has seen first-hand how devastating the impact of climate change can be. Christian Aid week is a critical part of the charity’s fundraising model, and we were delighted to create a campaign for them that we hope will raise vital funds.